Write your business plan.

You’ve done your research, what’s next? Some tips to help you during the Start-up stage of your new business.

Ensure your business plan is detailed as possible seek advance from your accountant or solicitor

The devil is in the detail.

A Business Plan is a written document that describes a business, its objectives, strategies, the market it operates in and realistic financial forecasts. When writing your Business Plan you should seek professional advice from your accountant and/or solicitor. You can also access support from various business organisations and state agencies such as Enterprise Ireland, your local Enterprise Board, your local Chamber, SFA and ISME etc.

Enusre your business plan stays updated as your business grows

A Critical Document

A business plan has many important uses from proving the viability of your business, to securing funding and measuring success. Your business plan should be continually updated as the business evolves.

You may need to share your business plan with potential investors, grant providers and business partners.

Plan for the future effectively with AIB

A roadmap for success.

  • Focus on what you need to do to develop your business.
  • Structure the financial aspects of your business effectively.
  • Measure the success of your business against your objectives.
  • Identify potential pitfalls before they happen.
use our Business Plan Guidance sheet to develop your business plan

Business Plan Guidance

The Business Plan Guidance help sheet has been developed by the four accountancy bodies (CCAB-I) and the Irish Bankers Federation to help SMEs develop their business plans.

Things to think about when writing your business plan.

  • Detail the business name, address, owners and legal status.
  • Clearly outline your business idea, aims and goals.
  • Provide detail on the marketing plan and strategy, including details of your target market, unique selling proposition and competitor information.
  • Demonstrate the viability of your business through sales targets and objectives.
  • Outline operational requirements including premises, equipment, staff, suppliers, licensing, etc.


Practical support and tools.

Related Links

The Business Planning Process
Various research shows that entrepreneurs who use a business planning process are twice as likely to be successful in getting a business started than those without.