Business Articles

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Mastering Digital – Measuring Digital Marketing In the fourth part of our “Mastering Digital” series, Antonie Geerts (Managing Director, Seditio Digital Consultancy & Training) looks at how to measure digital marketing activity in line with conversions.
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6 Ways Email Trumps Social All the marketing talk these days is about social media – yet research shows that “old-fashioned” email packs a mighty punch in both reach and Return on Investment.
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Mastering Digital – Automating and Scheduling with Hootsuite tsuite is a social media management tool, which allows you to track and manage your social media channels, monitor what people are saying about your brand, and directly post updates and replies.
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Mastering Digital – Introducing Remarketing Remarketing is becoming very popular in digital marketing as the initial setup is very straight forward. Understand the concept of remarketing and how the majority of businesses incorrectly use it.
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Mastering Digital – 5 Fundamental SEO Tips New business owners make brave decisions every day. At AIB, we’re Backing Brave and, in this digital era, we recognise that many SMEs struggle with the ever-changing digital landscape.
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3 Social Media Trends for 2015 The social media landscape is constantly changing and it can be hard to determine what is “in”, what is not, and what will help increase your business profits.
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Getting a Multi-Device Digital Strategy off the Ground Creating a great website experience for consumers across multiple devices can help businesses generate more engagement and increase conversions.
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Preparing for a Sales Meeting There are a number of ways to prepare for meetings. These guidelines can help you better understand the buyer’s needs and, ultimately, increase your confidence, productivity and sales
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Understanding Google AdWords: A Step by Step Guide Find out how to leverage Google AdWords to build effective and successful campaigns for your business.
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SFA National Small Business Awards 2014: Finalists Showcase This event highlighted the entrepreneurship, innovation and achievements of small enterprises in Ireland.
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10 Email Marketing Tips for SMEs For SMEs, email marketing is one of the most cost-effective digital marketing tools available.
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Grow Your Business on Pinterest, Google+ and Instagram Although many SMEs are already growing their businesses online using social media platforms such as Facebook and Twitter, some businesses are leveraging other channels to great effect.
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10 Tips For Effective Presentations One way to raise the profile of your business, or of yourself within an organisation, is to seek opportunities to speak in public.
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Top 10 Tips to Getting your Business LinkedIn. LinkedIn calls itself “the world’s largest audience of affluent, influential professionals” and setting up shop in this powerful network is a must for every business.