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5 Tips to Help Grow Your Small Business in 2019
As the world of digital continues to advance at breakneck speed, it’s crucial that businesses – particularly small ones – are open to experimenting with new innovations, updates and trends. Increasingly, the likes of social media and AI are playing a bigger role in companies’ marketing strategies, so it’s important to be aware of how these areas are evolving. Here are five tech trends and areas to bear in mind if you’re hoping to grow your small business in 2019.
1. Smart Social
As social channels become more sophisticated in their offering, many businesses are augmenting their website performance and digital presence with multiple social channels. Facebook and Instagram both offer a user-friendly ‘shop’ function, meaning customers enjoy a smooth path to purchase – from being shown a post or ad on your page, to actually buying your product. Chatbots are another one to watch as customer service becomes more automated. Facebook Messenger is making huge strides in seamless user / brand communication, freeing up manpower to focus on other areas of your business plan.
2. Email Alternatives
As businesses become more agile, it makes sense that they require more innovative communications systems. Employees no longer tend to work a strict 9-5, with many businesses encouraging a work-from-home model. As such, it makes sense to invest in a cloud-based tool such as Slack or Microsoft’s Teams where files can be easily shared (rather than sitting on a server in the office) and colleagues can IM each other with queries on projects.
3. Clever Content Marketing
Lots of companies produce blogs, but without a clear strategy and goal, they often end up running out of steam. In your small company, you’ll most likely have several specialists in their field, all full of knowledge and ideas. Let the world know how on the ball you are as a business by creating and growing a blog, with pieces authored by your staff. Create different types of content; everything from how-to videos for your product to in-depth thought leadership pieces about your industry. Research your audience and make sure there’s bespoke content for all relevant demographics. Using a platform like Mailchimp to share these pieces with your audience will help familiarise them with your brand, while even a small spend on Facebook will let you reach them with the right content.
4. Optimising for Voice Search
As voice technology becomes more mainstream, businesses should optimise accordingly. Whether it’s through phones or in our homes, Siri, Alexa and Google all offer an added layer of convenience when it comes to everyday user queries. One thing to bear in mind for example is that voice searches are longer, and tend to contain more conversational words. Being aware of this when creating your SEO strategy will help ensure your business ranks for voice as well as text queries.
5. AI for Data Capture
With a small team multi-tasking over a number of roles, automation is a real gift for SMEs, especially when it comes to sifting through data. There’s a wealth of learnings to be gained from how people interact with your content, the journey they make around your website and the impactfulness of your social ads. The likes of Hotjar helps you understand user behaviour, through handy heatmaps, visitor recordings and bespoke conversion funnels. Facebook’s analytical tool Pixel is also great for tracking your users’ journeys from the platform onto your website.
Looking to Grow Your Business in 2019?
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