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14 July 2017

The Mobilisation of Business Communications

Posted By: AIB Business

Lighting the Lamps

Before electric lamps lit up virtually every city across the globe, people were employed to manually light gas lamps on the streets. In the 19th century, this laborious trade was the dominant form of street lighting in Europe and were provisioned by small group of firms who sprung up to cope with the seemingly insatiable demand for such lamps. 

However, it wasn’t the inevitable emergence of the electric lamp some half a century later that ultimately extinguished those businesses, but an unwillingness to embrace change. ‘Lampers’ understood the energy market and had the infrastructure in place in every major city.

Nevertheless, as electricity seized bigger and bigger shares of the market, these firms simply stood idly by and watched while their business faded away — undone by a lack of foresight.

Innovations which initially feel disruptive eventually become fundamental to basic business functions. While Lamplighters had time to see the shadows looming over their industry, nowadays change can come in an instant — just ask 9 out of 10 startups who fail.

Regulation Liberation

In December 1998, Eircom (eir for younger folks) was the only Irish telecoms provider, by the start of 2001 — there was 77. Following telecoms deregulation in the US & EU, the Irish Government followed suit, allowing for full competition in the telecommunications industry.

The global-change signalled the impending digital export and telecoms revolution. After years of simple “local” aspirations, Ireland was finally positioned to enter the global stage.

Two decades later, Irish business and communication has transformed. With the rise of smartphones (2.1 billion shipped by 2021) and the shift towards the ubiquitous cloud — the progress and has been relentless and the opportunities for growth, endless. Even long-time hardware giant, Cisco — who in 2016, successfully transitioned into a software model, restored 6% of their stock offering in three months.

Gas lamps lit up cities for the first time before being usurped by a more effective solution. The next stage in communications technology is already facilitating a more dynamic approach to business.

The Mobilised Business Model

Irrespective of the product, service being provided or period in time, business has always had two underlying actions; communicating and collaborating. One of the greatest assets of any firm is the combined knowledge and experience of its employees. However, it’s also a challenging resource to adequately harness.

In a highly-competitive marketplace, the most informed decision-makers thrive.

Ideas and insight need to be transmitted and put to good use effectively throughout the organisation. Efficient communication is the key to perfecting this process.

Internal Knowledge Transfer

Perhaps the greatest advantage in this regard can come from within an organisation.

Heightened knowledge transfer — according to the Project Management Institute — can increase project success, employee turnover and project success. A recent PMI attributed 33% of project failures to poor knowledge transfer.

Centralised communications allows employees to connect and cooperate more productively, gaining better insights due to their greater mobility.

Internal knowledge transfer isn’t limited to the office, it’s organisation wide — every stakeholder must share a guided strategic vision. Strategic human resources management for remote working is a new field that cloud-based communications is bolstering.

Telecommuters & Local Remoteness

New communication functionalities have given the previously disregarded concept of remote-working new life and a new worker — telecommuters. In fact, according to Gallup, remote working is one of the biggest drivers for organisational transformation.

There is perceptively higher risk in remote communication as time and geographic distance magnify misunderstanding between two parties. However, the proliferation of reliable tel-tech has closed the gap.

Modern work groups now span far-flung offices, shared workspaces, private homes, commutes and hotel rooms.

With soft-client apps such as Blueface’s Softphone App, any mobile device, anywhere in the world can be instantly connected to office communications.

The ability to handpick from a larger pool of outstanding candidates with a variety of skillsets adds significant value to a business. Virtual managers or Digital HRM strategically utilise remote workers’ strengths, styles and preferences to achieve greater results.

Leading tech companies like Buffer, GitHub and Zapier began or transitioned into fully remote-working companies and their rise was meteoric.

You can also change your area code and country code with VoiP telephony and connect to any new office around the world. Localise your global operation to clients and partner

Futureproofing Your Business

A benefit of adopting new tech is the visibility it gives your stakeholders on your operational efficiencies, willingness to adopt new technologies and your business’ infrastructure for growth.

With a change in business, policy and technology — the signs that soon this will be the commonly accepted means of communicating are all there.

The Mobilisation of Business Communications

Unifying your communications requires a company-wide adjustment in mentality and habits to truly reap its benefits. This cultural sea-change is needed in every industry because soon, the option of fitting a traditional telephone will have disappeared.

With the widespread European PSTN shut down, most companies are gearing up to switch to VoIP and cloud-based communications infrastructure.

So will the last person using a switch, please turn out the lights?

This article was written by Dylan Fahy of Blueface .


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