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29 November 2012

Top 10 Tips to Getting your Business LinkedIn.

Posted By: AIB Business

LinkedIn is the world’s largest professional network. It has over 150 million members and is expanding by 10 new sign-ups every 5 seconds. LinkedIn calls itself “the world’s largest audience of affluent, influential professionals” and setting up shop in this powerful network is a must for every business.

1. Create and update your company profile

A profile is so much more than company name and industry. You can make it much more powerful by including images, links to your website, blogs and YouTube videos. It needs to be engaging and interesting, giving people a reason to follow you. Be sure to include a call to action to send people to your Product Tab where they can find information about your products and services.

2. Create a Product/Services Page

Here, you can showcase your products or services and get creative with images, video product demos and links to your website. You can also solicit and include recommendations from customers through the “request recommendations” link. This is a powerful tool that posts notifications to your customer’s network as well as appearing on your page.

3. Connect with Twitter and RSS

You can get more interaction by linking your Twitter to LinkedIn and linking an RSS feed to your blog or website. LinkedIn can feed news and updates to your wider industry and build new connections.

4. Customise your websites

This is a must do. It’s vital to create a call to action that compels people to click through to your website.

5. Build followers

Email your contact database via Linkedin and add a follow button on your website to attract more followers. You can also promote your page through other social channels or LinkedIn Groups. Get your employees to follow your company’s page, adding good, relevant links which help you rise through the search engines rankings.

6. Create interesting Page Updates

 Regularly update your status to increase visibility and expand your network. Include updates from your website or blog, but also add news from other sources to get people talking, commenting and engaging. Asking for a “like” or a “share” with an update is essential. Remember: valuable updates keep your followers engaged.

7. Include recommendations

Include client testimonies to generate future opportunities. It’s also a good idea to recommend others, even if they haven’t asked you.

8. Ads on LinkedIn

 LinkedIn’s Direct Ads can drive visibility. Including incentives can help reach your audience and build your network. Ads can be targeted, say by company size and industry and you can easily track their activity and effectiveness.

9. Join Groups

Join in and join up! You can create targeted groups to connect with key partners and spread your message. Groups allow you to interact with customers, promote your business, discuss upcoming events and share information and news with people who are interested in a specific topic.

10. Monitor and control

 LinkedIn’s Analytics feature gives you information on how your company page is working. You can monitor and track visitors and manage who’s engaging with your updates. This lets you see what’s working and what’s not as you build your network.

Please be aware that all of the views expressed in this Blog are purely the personal views of the authors and commentators (including those working for AIB as members of the AIB website team or in any other capacity) and are based on their personal experiences and knowledge at the time of writing.

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Allied Irish Banks, p.l.c. is regulated by the Central Bank of Ireland. Copyright Allied Irish Banks, p.l.c. 1995.