Get to Know Your Market Using Public Information
There are many ways to familiarise yourself with the trends and preferences of your particular market sector, and some of them won't cost you a penny.
How often, as a small business owner, do you carry out market
While working in a business and dealing with customers on a
day-to-day basis can give some insights, there are plenty of other
free resources available.
Whether you subscribe to a trade magazine or keep an eye on the relevant section of the newspaper, news can provide you with information on what’s happening in your sector.
Industry and Member Associations
Whether it’s a group specific to your sector or an organisation for SMEs, being part of an official body can provide you with reports and white papers only available to members.
Publications from the Central Statistics Office can offer a wealth of insight to businesses with the time to delve through survey findings. These include the Retail Sales Index, Services Producer Price Index, and the Consumer Price Index (CPI).
Looking for something more niche, but not sure where to start? StatCentral.ie is a portal that provides access to statistics produced by government departments and state organisations.
Please be aware that all of the views expressed in this Blog are purely the personal views of the authors and commentators (including those working for AIB as members of the AIB website team or in any other capacity) and are based on their personal experiences and knowledge at the time of writing.
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